The Scandi girl aesthetic is trending hard this year, and it’s absolutely perfect for fall and winter. Inspired by, you ...

Dressing in winter is much simpler when everything's in the same colorway. Get cozy with a plush jogger set and wear your ...

A-listers like Jennifer Lawrence and Jasmine Tookes whose styles lean more minimalist and timeless are into the look of a ...

Level up your winter-style game by incorporating these five coats. Whatever your aesthetic bias is; these coats will live up to them.

Ice Pri ncess makeup is full of glam that meets Y2K’s frostiness, which makes it an ideal winter holiday look. One of its major components is the early aughts Britney Spears frosty eyeshadow finish, ...

A quilted jacket is the ultimate transitional weather staple. Style yours with wide-leg trousers, a trusty canvas tote, and ...

I know what you’re thinking. Puffer jackets lean into a more chill and/or edgier style, so you’re more prone to go with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Winter fashion usually leans toward darker hues, but Gigi Hadid has been breaking the mold with her chic winter whites. This ...