Explore 10 must-watch augmented reality movies that blur the line between real and virtual, featuring immersive plots, top ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

While people wait for the iPhone's augmented reality apps to arrive ... It will also change how we experience games, movies, advertising, and more, in ways we haven’t yet imagined.

Warner Bros. Pictures has joined forces with Google to add an augmented reality (AR) element to a movie trailer launch on YouTube for the first time ever to promote ...

s first foray into augmented reality last summer, which was themed around Disney?s hit ?Teen Beach Movie,? with the app tapped more ... results which have more than doubled industry spending on ...

One such component is extended reality (XR), a collective term that covers augmented reality (AR), virtual ... be able to experience a 100-foot-tall movie screen from your living room.

The proliferation of mobile devices and advancements in AR and 3D technologies also contribute significantly to the growth of Global 3D and AR Advertising Market. Opportunity – Increasing investments ...