A new ad format on Google TV shows gigantic QR codes on the homescreen to allow users to scan advertiser links.

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

Warner Bros. Discovery is adding some new commercial concepts to ad-supported Max that could turn the streaming hub into a ...

Interactive ads transform passive readers into active participants, blending nostalgia with innovation. Far from static ...

QR codes enable brands to streamline transactions, provide instant product information and cultivate deeper customer ...

Fubo's new interactive ad formats are 100% addressable and measurable. Advertisers can glean engagement metrics such as the ...