'Challenges Are Opportunities': Reebok's 89-Year-Old Founder Is Launching the World's First Futuristic AI Shoe
Joe Foster co-founded Reebok in 1958. Now, he's partnering with a 25-year-old entrepreneur to debut what they say is the ...
BBC4y
Adidas considers selling off its Reebok brand
Adidas, the German sportswear giant, says it has started looking at whether to keep its Reebok brand or sell it. The company said it had made no firm decisions yet about Reebok, which is mainly ...
Business Insider India3y
Adidas agrees to sell Reebok for $2.5 billion to a company aiming to go public this summer
Adidas agreed to sell struggling sneaker brand Reebok Thursday for roughly $2.5 billion (€ 2.1 billion), a sum less than what the German multinational initially paid. Reebok will be bought by ...
Business Insider India3y
Aditya Birla Fashion will now sell Reebok products in 11 Asian countries — and it may reap benefits soon
Germany’s Adidas had bought Reebok back in 2006, at the time when Reebok was leading the Indian sportswear market. However, Reebok has been struggling over the past few years and other sports ...