1. Performance optimization. In the programmatic landscape, media buying is done in real-time, which means you'll have all the necessary stats on your ad performance instantly. Data-driven performance ...

But what exactly is mobile programmatic advertising? And what is its effect on media buying? What is mobile programmatic advertising? Mobile programmatic advertising is the automatic buying and ...

Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media ...

So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle lays out the differences between traditional and programmatic ad buying. It outlines the ...

Social media giant Meta Platforms (META) has long run on the back of the advertising market, and with signs that the digital ...