When Beto O’Rourke met with his designer to talk about what he wanted in a Senate campaign logo, he said he didn’t want anything ordinary. No red, white, and blue, and no flames or eagles.

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.

Brooklyn Nets Unveil New Logos, Black And White Look. April 30, 2012 / 1:21 PM ... a stunning departure from the longtime red, white and blue. The primary logo was designed by part-owner and rap ...

Trump’s campaign didn’t respond to a request for comment, but his standard red, white, and blue “Make America Great Again!” logo remains on the top banner of his campaign website and both ...

Agriculture skews towards the earthy colours of green, brown, yellow and red, while tech brands rely on blue, white, black and red (no other colour appears in more than 12% of logos in the sector).