Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the SEMA Show.

Presented at the Toyota booth, the Overland Vision Concept is an entirely new approach for Modellista as it focuses heavily on what the company considers to be the latest trends in off-road customization,

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.

Toyota gave a pretty wild makeover to its ladder-frame SUVs for this year’s SEMA show. The Land Cruiser ROX Concept is a pickup version of the new SUV reimagined with an arsenal of custom parts, while the 4Runner TRD Surf Concept is a beach-bound two-door throwback with unmistakable ‘80s vibes.

Toyota will showcase a unique concept based on the Land Cruiser 250 that will debut at the SEMA Show 2024 (Specialty Equipment Market Association Show), which takes place every year in Las Vegas, USA.

If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,