Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top ...

Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land ...

Toyota just unveiled an open-air truck concept based on the current-generation Land Cruiser that it is bringing to this ...

Well, this is what it would look like. It might look like Toyota just took a tin opener to the latest Land Cruiser, but the ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...