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Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe,
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Nestle Cuts 2025 Profitability Target, Steps Up Spending in Turnaround Push
Nestle said it would step up advertising and marketing investment as part of Chief Executive Laurent Freixe’s plan to revive sales growth the Swiss food giant.
Nestle to cut at least $2.8b of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe,
Yahoo
2d
Nestlé to spin off water business in attempt to fuel growth
Nestlé is to separate its water and “premium beverages” activities into a global stand-alone business from the start of next ...
2d
Nestle plays down RFK Jr's anti-packaged food rhetoric
Nestle on Tuesday sought to play down any differences with Robert F. Kennedy Jr., who has been critical of packaged foods, ...
Baking Business
10h
Nestle’s next action items
VEVEY, SWITZERLAND — Turning a company as large as Nestle SA around will take time. In addition to updating the company’s ...
2d
Nestle Will Lift Coffee Prices, Shrink Bags as Beans Get Pricier
The world’s biggest coffee maker, Nestle SA, will continue raising prices and make packs smaller to limit the impact of ...
Food Dive
2d
Nestlé to cut $2.8B in costs, separate water into standalone business
The packaged goods giant also plans to fix, rather than sell, the majority of its underperforming businesses, CEO Laurent ...
The Financial Times
3d
Nestlé reduces profit outlook and announces $2.8bn cost-cutting drive
Complete digital access to quality FT journalism with expert analysis from industry leaders. Pay a year upfront and save 20%.
Food Processing
1d
Nestlé To Separate Global Waters Biz as Part of Growth Plan
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
Baking Business
1d
Nestle adopting new innovation strategy
VEVEY, SWITZERLAND — Nestle SA launches more than 1,000 innovations and product renovations annually, but that is about to ...
1d
Nestlé SA (NSRGF) Gets a Hold from Citi
Citi analyst Cedric Besnard maintained a Hold rating on Nestlé SA (NSRGF – Research Report) today and set a price target of CHF90.00. The ...
1d
Toll House jumps on viral ‘cookie nacho’ trend — and it’s definitely not your grandma’s recipe
Now, apparently inspired by the viral trend, Nestlé Toll House has launched a contest to win a cookie nachos kit, giving its ...
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