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Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
CEO
Laurent
Freixe
, a 40-year veteran of the world's biggest food company, took the reins in September replacing ousted Mark Schneider who had disappointed investors for several quarters with weak sales volume growth. Under Schneider, Nestle gutted its ...
Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to cut costs, boost marketing under new CEO Freixe
Nestle will boost advertising and marketing, trim costs, carve out its water and premium drinks businesses into a standalone global unit, and implement other changes to drive growth under new chief Laurent Freixe,
Nestle to cut costs by $2.8 bn, boost marketing under CEO Laurent Freixe
The repercussions continue to weigh on the Swiss company's revenue after shoppers switched to cheaper, better advertised or more innovative brands, eating into Nestle's market share
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
2d
on MSN
Nestle's Bold Move: CEO Laurent Freixe Targets $2.8Bn Cost Cuts, Marketing Boost, and Restructuring Premium Beverages
Nestle plans to boost growth under new CEO Laurent Freixe by increasing marketing to 9 per cent of sales, cutting $2.8 ...
Food Processing
1d
Nestlé To Separate Global Waters Biz as Part of Growth Plan
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
Food Dive
2d
Nestlé to cut $2.8B in costs, separate water into standalone business
The packaged goods giant also plans to fix, rather than sell, the majority of its underperforming businesses, CEO Laurent ...
FoodBusinessNews
1d
Nestle altering approach to innovation
VEVEY, SWITZERLAND — Nestle SA launches more than 1,000 innovations and product renovations annually, but that is about to ...
Yahoo
2d
Nestlé to spin off water business in attempt to fuel growth
At the capital markets day event today, Nestlé CEO
Laurent
Freixe
, who took the helm in September, described an overall ...
Yahoo Finance
2d
Nestle CEO to Separate Water Brands Into Standalone Business
(Bloomberg) -- Nestle SA plans to separate its bottled water brands into a standalone business as new Chief Executive Officer
Laurent
Freixe
seeks to bolster growth at the world’s largest food ...
2d
Nestle to Step Up Spending in Push to Boost Sales Growth
The food giant tempered its profit expectations for next year and for sales growth over the medium term, as it steps up ...
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