The shopping list for Karva Chauth includes various items such as jewellery, sarees, puja calendars, and essential puja materials like Karva pots and sieves. Special items like the Karva Chauth storybook and decorative thalis are also popular,

The Karva Chauth festival, scheduled for tomorrow, is projected to generate an estimated Rs 22,000 crore in business across India, a notable increase from last year's figure of over Rs 15,000 crore.

In Delhi alone, sales are projected to reach around Rs 4,000 crore, potentially setting new records for this occasion. Markets reflect not only the enthusiasm of women preparing for the fast on Karva Chauth, but also the growing number of men participating in the observance.

The festival of Karva Chauth is centuries old, and many parts of the country celebrate it. It is a festival that married Hindu women observe through a fast, praying to God to have her husband live long.

As the nation gears up to celebrate Karva Chauth, the Confederation of All India Traders (CAIT) said on Saturday that the festival is projected to see business worth Rs 22,000 crore for traders

Karva Chauth has evolved into a major economic event, generating an estimated Rs 22,000 crore in business across India. The festival, linked to Prime Minister Modi's "Vocal for Local" initiative, has spurred demand for jewelry,

Over the past week, markets across the country have witnessed a lively atmosphere, with bustling crowds shopping for clothing, jewelry, cosmetics, gift items, and puja essentials