Walking along the main road, Elland Road hosts a massive Leeds United shop, while The Old Peacock, a well-known watering hole with fans, sits just across the street along with a variety of other Leeds-inspired cafes and restaurants.

Leeds announced in July that they have put a cap on the cost of away tickets at Elland Road to £30, which is a step in the right direction. For home supporters, adult ticket prices range from £32 to £49, depending on which category and stand applies.

If there is one person who knows how Leeds United's owners tackle stadium projects, it's Jack Hill. After all, the American helped oversee the $1.2bn development of the San Francisco 49ers' shiny home, the Levi's Stadium, a decade ago. So is Elland Road in safe hands?