The creators of 'Derry Girls' and 'Big Boys' have hit out at ITV over the UK network's plan to hire an exec who would use AI to create program ideas.

ITV announced plans recently to hire someone to fill a role involving the spearheading 'AI-driven innovations in content creation,' which prompted some criticism

The £95,00 London-based "head of generative AI innovation" will head up "AI-driven innovations in content creation" for TV shows and films. Derry Girls creator Lisa McGee told Broadcast magazine she found the news "incredibly depressing and, considering how Al material is generated, unethical".

Derry Girls creator says ITV AI role is ‘incredibly depressing’ and ‘unethical’ - ITV asked for AI experts to apply to become an ‘innovative and visionary leader’ earning between £80,000 and £95,000 per year.