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Goldfish, Chilean Sea Bass

Goldfish crackers are being rebranded. Why they're now being called Chilean Sea Bass

Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar-flavored cracker's new name is intended to target older customers like Millennials and Gen Z adults, the company said.

E! News on MSN · 9h

Goldfish Is Changing Its Name to Chilean Sea Bass—Here’s Why

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are just for kids,

Philadelphia Inquirer on MSN · 1d

Goldfish tries on a new name: Chilean Sea Bass

Chilean Sea Bass. Fret not, the recipe is still the same, and the name change is only temporary. “Chilean Sea Bass are just like regular Goldfish,” the new packaging touts, which includes the familiar face of an orange Goldfish with sunglasses.

1d

Goldfish Changed Its Name to Be More ‘Adult-Sounding’ — Here’s Why and How You Can Buy the New Pack

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is ...

1don MSN

Goldfish is changing its name for a little while — here's why

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...

11h

Goldfish is temporarily changing its name to attract adults

NEW YORK — Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.

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