Manic Panic is the trailblazing beauty brand that started the vivid hair color revolution in the USA over 4 decades ago. Since then, our mission has been to share our rainbow vision of Peace, Love, and Glamour throughout the universe. Woman-owned, vegan, and cruelty free since 1977, we never compromise. Those who dare to unleash their inner color deserve the highest level of quality and integrity from their beauty brands. Embrace your individuality and feel good about your glam! We wont rest until our Manic Panic rainbow spreads throughout the galaxy. Charitable before it was lit, we continue to donate a minimum of 15% of our net profits to charities like BCRF, True Colors United, and The World Wildlife Fund.